Win in one of Europe's most competitive markets with practical GTM lessons from expert operators, and actionable advice on product readiness, hiring, trust, and execution.
When David Remaud took iBanFirst into the UK, the warning signs didn't look like warning signs.
"In the UK, for many reasons, you don't understand that you are failing. You think everything is going well." — David Remaud, CMO @ iBanFirst
That's the trap of the UK market. It's mature and competitive, and it lures brands in with enormous potential. But it's quick to punish those who skip the research and fail to adapt to buyer expectations and cultural nuances, often before they realize anything is wrong.
So we built Next Market Live: UK Edition to surface what he and others wish they'd known sooner. Across 2 panels, founders and growth leaders shared what they learned the hard way:
This guide turns those conversations into something you can apply immediately to drive repeatable growth. Use it to plan your entry and pinpoint what needs to improve before the UK market does it for you.
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About the event:
Next Market Live: UK Edition is a half-day, hybrid event (in-person in Paris and via livestream) built for growth-driven marketers and digital teams looking to the UK as the next growth opportunity.
The purpose is to share hard-won experiences, knowledge and advice that can ease your entry and help you scale. You’ll learn practical perspectives on positioning, credibility, channels, and growth levers in one of Europe’s most competitive markets.
Speakers include operators and leaders from companies like Inpulse, Fleet, IBanFirst, Exotec, Mollie, Malt, Pleo, Ipanovia, and London & Partners, with live discussions, Q&A, and networking.
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