How to use this planner

This template is designed to help you build your international go-to-market strategy in a clear, structured way.

To get started:

Duplicate this planner (Click the “Duplicate” icon in the top-left corner of the menu bar)
Customize it based on your business, goals, and target markets
Collaborate by sharing it with your team to align and track progress

Use it as a living document to guide your expansion and avoid common planning mistakes.

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Table of contents

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Strategy Overview

Target market/s: e.g., It can be a Region/Country/Local

Objective: e.g., Brand building, revenue growth, exploration, etc.

KPIs: e.g., Signups, Traffic, CAC

Team involved: e.g. Teams or specific roles/members

Target timeline: [Month/Quarter]

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🔎 Market Research

Use the checklists in this section to evaluate or validate your market before launching. If you already chose your market, this is a great way to double-check your assumptions.

Demand signals [Checklist]

Frit & friction [Checklist]

Audience behavior & channels [Checklist]

Validation [Checklist]

🌍 Translation & Localization Strategy

Make localization part of your GTM launch, not an afterthought. Use this section to define what to translate, how to do it, and who will be responsible.

Decide what to translate [Table guide]

Decide how to translate [Table guide]

🚀 Developing an International Marketing Strategy

Choose the right mix of channels and tactics to reach your target audience, aligned with your GTM objective.

Define your core channel strategy [Table guide]

Plan your first campaign [Brief template]

Track international marketing efforts [Database template]

✨ Inspiration & Learning Resources

Real-life lookbook [Gallery]

Learning material & tools [Guides]

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Brought to you by Weglot

This resource was crafted to help you grow across borders, just like we help 110,000+ websites go multilingual effortlessly. If you’re building an international marketing strategy, don’t let language be a blocker. Weglot makes it easy to translate and manage your website in multiple languages, with the help of AI. Start you 14-day free trial today.

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