Table of content

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1. International Market Research & Persona Building

Exploring and validating new markets:

I run a company in the [industry] sector, based in [home country], offering [brief description of product/service and business model]. We are already serving [type of customers or markets], and our current website is available in [language/s]. I want to expand into new international markets. Based on market demand, competition level, digital infrastructure, and potential customer fit, identify the top 3 countries where I’m most likely to succeed—and explain why.

Target Market Persona Research

I’m launching [product/service] in [target country] and want to deeply understand my potential customers. Based on the local market, generate 2–3 key buyer personas (including demographics, goals, pain points, and buying behaviors). For each persona, list the most relevant communication channels they use (e.g., social platforms, messaging apps, forums). Also include cultural nuances, preferences, and any behavioral insights that may influence their purchasing decisions.

Local Competitor Landscape Analysis

I operate in the [industry] sector and want to expand into [target country/market]. Identify the top 5 local competitors currently serving this market. For each, analyze their core positioning and messaging, what audience they target, their unique value propositions, and how they present themselves across their website, social media, and ads. Highlight any patterns or gaps I could use to differentiate my own approach.

2. Content Creation for Global Audiences

Blog Topics Tailored to Local Interests

I run a company in the [industry] space offering [brief product/service description]. I’m targeting [audience type] in [target country/region] with our blog. Our top 3 focus keywords are: [keyword 1], [keyword 2], [keyword 3]. Based on the local culture, trends, and search intent, generate a list of 5–10 blog article ideas that would resonate with this audience. For each topic, include a short explanation of why it’s relevant in this market and how it supports the local buyer journey.

Product Description Localization

I’m localizing my product for [country/market]. Here’s a brief description in English: “[insert product description]”. Rewrite it for a [language]-speaking audience in this market, keeping cultural preferences, tone, common objections, and relevant use cases in mind. Highlight any words or concepts that should be adapted or avoided to ensure clarity and appeal.

Content Asset Repurposing for Local Markets

I have an existing content asset—[type of asset, e.g., whitepaper, webinar, checklist with title]—that performed well in [original market]. I want to adapt it for [new country/region]. Suggest how to repurpose it into 2–3 new formats (e.g., infographic, email series, blog series) that better match local content consumption habits. Include ideas on messaging tweaks or visual style changes needed to improve local relevance.

3. SEO & GEO Localization Strategy

Multilingual Keyword Discovery & Adaptation

I offer [brief product/service description] in the [industry] sector. We’re expanding into [target country/region] and want to build our SEO keyword list in [target language]. Our current core keywords in English are: [list 3–5 keywords]. Based on these, suggest equivalent or high-opportunity keywords in [target language], including exact translations, culturally adapted versions, and any relevant long-tail variations. Highlight any keywords that perform better locally, even if they differ from the direct translation.

Search Intent & Content Gap Analysis by Market

Our English content targets users searching for [brief topic or keyword theme]. We’re now entering [target market] and want to ensure we match the local audience’s search intent. Based on current top-ranking content in [language/country], analyze how search intent differs for this topic. Then, identify content gaps on our site compared to local competitors—suggest 2–3 types of content we should create or adapt to close the gap.

Improve Multilingual Visibility in ChatGPT

We want our [product/service] to appear more often in LLM responses (such as Google SGE, ChatGPT, etc.) for users in [target country or language market]. Based on our existing content (focused on [main topics or keywords]), suggest ways to improve our visibility in localized, language-specific AI results. What kind of content or marketing practices would increase the chances of being recommended or cited in [language]?

4. Partnerships & Local Collaborations

Find and Reach Out to Local Experts

We’re expanding into [target country/region] and need help from local experts who understand the language, culture, and market. Based on our industry—[brief description]—suggest 3–5 ways to find qualified local professionals (such as SEO consultants, translators, copywriters, or cultural advisors). Then, write a short outreach message we could send to introduce our company and invite them to collaborate.

Marketing Collaboration with Industry Voices

We’re looking to grow brand visibility in [country/language market] through collaborations. Based on our industry—[brief description]—list 5 influential marketers, creators, or thought leaders in that space who have strong local followings. Then, draft an outreach email proposing a content or co-marketing collaboration tailored to their style and audience.

Recruit Local Community Ambassadors

We want to build local brand advocacy in [target country] by recruiting community ambassadors—customers or creators who can promote us authentically. Based on our product—[brief description]—suggest how to identify potential ambassadors in this region. Then, write a message we could send to invite them to join a community or ambassador program, including a clear value proposition.

5. Localized Ad Campaigns & Messaging

Adapt High-Performing Google Ads for a New Market

We have a Google Search ad that performs well in [original country/language]. Here’s the copy: [insert headline + description]. We want to adapt it for [target country/language], making sure the tone, value proposition, and phrasing resonate locally. Rewrite the ad copy and explain any cultural or language choices made to improve relevance in the new market.

Localized Messaging for Display Ad Campaigns

We’re launching a display ad campaign to raise awareness in [target country/region] for our [product/service]. Based on the local culture and audience preferences, suggest 2–3 visual directions and taglines that would resonate with this audience. For each concept, include a brief explanation of why it works and any cultural cues (color, symbols, tone) we should consider or avoid.

A/B Test Ideas for Multilingual Ad Copy

We’re running a paid ad campaign in [language/market] and want to test different messaging styles. Based on our product—[brief description]—and target audience—[persona/segment]—generate 3 variations of ad headlines and descriptions using different tones (e.g. direct, playful, formal). Explain which type of user each variation might appeal to and why.

6. Multilingual Social Media Management

Identify Relevant Local Holidays or Events for Social Campaigns

We want to plan culturally relevant social media content for [target country/region]. Based on our company—[brief description of brand tone and product]—list upcoming national holidays, seasonal events, or cultural moments that would be a good fit for social media engagement. For each, suggest a campaign or post idea that aligns with our brand and feels authentic in the local context.

Understand Local Social Media Behavior & Post Preferences

We’re building our social media presence in [target market] and want to understand how people use platforms there. Based on our audience—[brief description, e.g., “young professionals” or “DTC consumers”]—summarize how users engage with content on major platforms (e.g., Instagram, TikTok, LinkedIn) or if there are any other local platforms that might be more relevant. What kinds of formats, tones, or post types perform best in this market?

Generate a Month-Long Local Social Media Calendar

We want to create a month-long social media calendar for [target country/market] that aligns with local interests and behaviors. Our brand tone is [e.g., playful, professional, educational], and we typically post [frequency/type of content]. Based on this, suggest a 4-week content calendar with 2–3 post ideas per week—including captions, formats (e.g., story, carousel, video), platforms and why each post suits this market.

7. Localized Email & CRM Campaigns

Create a Localized Onboarding Email

We’re welcoming new users from [target country or language] to our product/service—[brief description]. Write a localized onboarding email in line with our brand voice ([e.g., friendly, professional, casual]) that clearly explains the product’s core value, encourages first steps, and includes a culturally appropriate greeting and CTA. Highlight any language or tone adjustments you’ve made to better connect with this audience.

Adapt a Promotional Email for a Specific Market

Here’s an English version of our current promotional email: “[insert email copy]”. We want to adapt it for our audience in [target country/language]. Rewrite it to match local tone preferences and highlight what matters most to this market (e.g., price sensitivity, performance, social proof). Suggest subject lines and CTAs that would improve open and click-through rates in this region.

8. Analytics & Performance Review (For Weglot users)

Create a Report on Weglot’s Impact on International Traffic

We use Weglot to translate our website and want to understand how it’s performing in international markets. Based on our Page Views Statistics data from last month (or using general benchmarks), create a summary report that evaluates Weglot’s impact on: – Traffic growth on translated pages – Top-performing countries and languages – Propose simple next steps to improve our performance further

(Include a screenshot of your Page Views Statistics on Weglot.)

Identify Expansion Opportunities

We use Weglot on our website and have access to the browser language statistics showing which languages our visitors use. Based on that data, help me: – Identify the top non-translated languages that show significant visitor volume – Recommend which new languages we should consider adding next and why – Propose simple next steps to test demand in those markets

(Include a screenshot of your Page Views Statistics on Weglot.)

9. Website Localization Support (For Weglot users)

Build a Translation Glossary

We use Weglot to manage our multilingual website and want to improve the consistency of key terms across all language versions. Based on our product and brand—[brief description]—generate a list of 5-10 terms, phrases, or product-specific language we should include in our Weglot translation glossary. Prioritize brand names, feature names, CTAs, and any terms that shouldn’t be translated literally. For each, suggest if it should be translated, kept as-is (never translate), or customized per market (always translate as).

Invite a Native Speaker to Review Translations

We’ve launched localized versions of our site using Weglot and want a native speaker to review our translations for natural tone and accuracy. Write a short message we can send to a colleague, friend, or freelance reviewer in [target language] to: – Explain the context and goal of the review – Ask for feedback on tone, clarity, and any awkward phrasing – Invite them to suggest improvements directly in Weglot or in a shared doc Keep the tone friendly and appreciative.

Custom Instructions for AI Language Model

We use Weglot’s AI Language Model feature and want to add custom instructions that help the model better understand our brand and website context. Based on our website and brand, suggest 3–5 precise instructions to improve translation quality—focusing on tone nuances, terminology preferences, or regional/local language variations. Avoid general brand info and prioritize rules or exceptions the model wouldn’t automatically know. Write a clear instruction I can copy into Weglot’s AI Language Model customization field to guide translations. It should tell the AI how to handle tone, terminology, and any special rules (E.g., “Feel free to adapt idioms or CTA phrases to sound more natural in the target language.”)

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Brought to you by Weglot

This resource was crafted to help you grow across borders, just like we help 110,000+ websites go multilingual effortlessly. If you’re building an international marketing strategy, don’t let language be a blocker. Weglot makes it easy to translate and manage your website in multiple languages, with the help of AI. Start you 14-day free trial today.

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