Paris, France, 10 July 2025 — Weglot, a leading website translation tool, today announced the launch of its new AI Language Model feature, a significant update that enables businesses to create brand-specific language models for more accurate, on-brand website translations. The feature is now available to all paying Weglot users.
Weglot’s AI Language Model allows companies to display improved AI translations that truly reflect their unique voice and personality. The AI Language Model learns from a brand’s specific tone of voice, translation glossary, brand description, target audience, and even past manual translation edits. The result: translations that feel authentic and perfectly aligned with each brand’s style.
"Our mission has always been to make website translation effortless and true to each brand," said Augustin Prot, CEO and co-founder of Weglot. "With the AI Language Model, we’re empowering businesses to sound like themselves in every language, as if every sentence had been crafted by their own team. It’s a major step forward in making global growth easier, faster, and more brand-consistent."
The AI Language Model is just the beginning of a series of major updates, as Weglot prepares to roll out even more AI-powered features designed to help customers accelerate their global growth.
The AI Language Model feature allows users to selectively apply the model to specific translations or to update their entire site. A new "GenAI" tag also helps users quickly identify which translations have been enhanced, streamlining review and quality control.
The feature is included in existing paid plans, with AI word credits allocated based on plan levels.
All paying users can activate and start using the AI Language Model immediately from their Weglot Dashboard.
Weglot invites customers to explore the new feature today and share feedback to help shape future product enhancements.
Weglot is an AI-powered website translation tool that instantly translates your site. Kickstart your global growth with fast, high-quality AI translation, create your own AI Language Model for on-brand translation, then maintain full control with set-and-forget translation rules and simple editing collaboration.
Technical setup? It’s taken care of. Your translated site is automatically displayed under SEO-friendly language subdomains or subdirectories, helping you rank and be discovered by users, no matter what language they search in.
Trusted by more than 110,000 websites worldwide, including IBM, Spotify, Decathlon, and HBO, Weglot makes creating a multilingual website fast, easy, and accessible.
Weglot press kit: https://www.weglot.com/press
Elizabeth Pokorny
Head of Brand and Content at Weglot
For further enquires contact: [email protected]